Privacy Policy

BlancheWear LLC ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit www.blanchewearbodies.com or create an account with us. By using our website, you consent to the practices described in this policy.

1. Information We Collect

We collect information you provide directly to us, including:

• Name and email address when you create an account
• Profile information such as height, phone number, zip code, and occupation (optional)
• Order history and purchase information
• Wishlist items and product preferences
• Reviews, stories, and comments you submit
• Communication preferences

We also automatically collect certain information when you visit our site, including your IP address, browser type, pages visited, and time spent on pages, through Google Analytics and Firebase Analytics.

2. How We Use Your Information

We use the information we collect to:

• Create and manage your account
• Process and fulfill your orders
• Send order confirmations and shipping updates
• Notify you when wishlisted items become available
• Respond to your questions and provide customer support
• Send marketing communications if you have opted in
• Improve our website, products, and services
• Comply with legal obligations

3. How We Store Your Information

Your personal data is stored securely using Google Firebase, which provides industry-standard encryption and security. Your account password is never stored in plain text — authentication is handled entirely by Firebase's secure systems.

We retain your personal information for as long as your account is active or as needed to provide services. You may request deletion of your account and associated data at any time by contacting us.

4. Information We Share

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following limited circumstances:

• With service providers who assist us in operating our website and fulfilling orders (such as payment processors and shipping carriers), under strict confidentiality agreements
• With Google Analytics and Firebase Analytics to understand how our site is used
• If required by law, court order, or governmental authority
• In connection with a merger, acquisition, or sale of all or a portion of our assets

5. Cookies and Tracking

Our website uses cookies and similar tracking technologies to enhance your experience and analyze site usage. These include:

• Essential cookies necessary for the site to function
• Analytics cookies via Google Analytics (GA4) to understand visitor behavior
• Firebase cookies to maintain your signed-in session

You can control cookies through your browser settings. Disabling cookies may affect certain features of the site.

6. International Users

BlancheWear ships internationally and welcomes customers from around the world. If you are accessing our website from outside the United States, please be aware that your information will be transferred to and processed in the United States, where our servers are located. By using our site, you consent to this transfer.

If you are located in the European Economic Area (EEA) or United Kingdom, you have additional rights under GDPR including the right to access, correct, or delete your personal data. Please contact us to exercise these rights.

7. Your Rights and Choices

You have the right to:

• Access the personal information we hold about you
• Correct inaccurate or incomplete information via your account profile
• Request deletion of your account and personal data
• Opt out of marketing emails at any time via your account preferences or the unsubscribe link in any email
• Opt out of wishlist availability notifications via your account preferences

To exercise any of these rights, please contact us at [email protected].

8. Children's Privacy

Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately and we will delete it.

9. Security

We take reasonable measures to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies before providing any personal information.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date. Your continued use of our website after any changes constitutes your acceptance of the updated policy.